Pauline Yeah, it's even an interesting thought that you had to sell FBA. And that creates problems when the FBA facilities get full, or they can't handle your non-essential products-but we’ll talk more about that I'm sure. Apart from oversized and hazmat products, everybody's using FBA to some degree.
Nowadays, you know, for new sellers joining the platform, it's hard for them to stay away from FBA. Okay, I’ll use your warehouse.” It was a little bit of a macho thing to be able to say, “My warehouse is 3 million square feet.” And people would walk in and say, “Okay, yeah, this is bigger than my warehouse. I used to take sellers who were not using FBA.on tours of the fulfillment centers. But back in the day when we were actively selling FBA to third-party sellers, the key points that we were trying to sell were really around, “Hey, our warehouses are bigger than yours and we can scale better than you can.”Īnd it wasn't really until about 2011 or so that it became apparent-the reason you should be on FBA is not because we're bigger than you, but because your products will be Prime eligible and that'll help you in organic search and customer conversion and all that kind of good stuff. Life was very simple and yet I thought it was so complicated. I was single, I didn't have any gray hair. James Gosh, we're going back 10 years ago. What were you up to, and how have you really seen it change over the years? So.taking it from the top: Would love to just reflect back real quick on what FBA was like in the early days when it got started.
Obviously, we are living in coronavirus times so what effects that has, and then we might have a little fun at the end. You know, if they could pick your brain-what would be on the top of their list? So I think we'll run down a couple things with FBA. So we asked our sellers and we asked the industry what questions they had for you. James I'm happy to be here with you to talk about all these Amazon issues, so thanks for having me. James, anything else that you've done in your time? You might also know him as the co-founder of Prosper.James has written two books on Amazon, and he is currently the co-founder of Buy Box Experts based out of Washington. For those of you who don't know, James was actually one of the first FBA account managers. You are the man that everyone knows, every loves, and so we are excited to talk to you today about FBA. James Thomson - Co-Founder, Buy Box Experts Thanks for having me on, Pauline.
Today we are speaking with James Thomson. Hi, you're back with Pauline here at Zentail for another “Ask the Experts” interview. Pauline Shiu - Director of Marketing, Zentail All right, everyone.
How to Make Sure You’re Not Overpaying in FBA Fees (9:30).